Google's founders Sergey Brin and Larry Page have created a phenomenally successfull company that is the greatest media and internet sensation of our time. Of course they did a lot of things right, below are mentioned some things that stand out:
a. They focussed on creating a superb product: Management schools talk about advertising, these guys had one overriding passion. To create the best search engine in the world. Focus on doing that and they figured the rest would take care of itself. For many months, the Google founders had no clue how their search engine was going to make money, they actually had no clue how to monetize it. These guys were so passionate about creating a better search engine, that was the key. Completely different from the rest of the crowd which creates a mediocre product but then soends tons of money trying to promote it.
b. No advertising: This is one company that has never done any advertising. It initially attracted and continues to attract lakhs and millions of users purely bacause its search engine is the best.
c. Home page - no clutter: Every other website has a highly cluttered home page. That has two dangerous consequences - a - the page takes way too long to load and b - what you actually want you have to search for - which takes time. And time is what a web surfer does not have, The Google home page has no ads. Salute to that
d. A business has to solve real problems: Andy Bechtolschiem, one of the early investors in Google, said "Build something of value and deliver a service compelling enough that people would just use it. That's exactly what Google does - the primary motivation - "an abiding excitement about helping people find more relevant information online, and faster".
e. Have a value proposition that attracts the best employees: And how did they do that. The value proposition to future employees - "millions of people across the world will use and appreciate your software". The investors say about the founders - "they had a great sense of purpose, which is a prerequisite for anybody nutty enough to want to start his own company - says Micheal Moritz of Sequioa Capital. "That burning sense of conviction is what you need to overcome the inevitable obstacles" John Doerr of Kleiner Perkins.
Interested in knowoing more? Read the book. Outstanding work. Google by David Vise. Buy it now.
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