What is a Mission really? The answer to why I exist? Come on!!. We all know the reason for that?My purpose of my existence is to make money. That;s it. period. Once we do that, then we can "give back" to society, etc etc.
Why do I really need a mission for my business?
Because otherwise you as a business owner or sales head will keep running after every inquiry that comes your way. And you will be so busy running after multiple leads that you will end up doing "Spray & pray".
What is Spray & Pray?
Spraying the same sales pitch on everyone and praying that someone listens!! Recipe for failure.
It is an insecure business that goes running after every business opportunity out there.
Why is that not such a great idea:
a. As a business you are not good at everything.
b. You only do a few things well.
c. Your happiest customers are those where you did what you do right.
d. The assignments where you botched up are those where you were not following your "mission".
e. The work that gave you maximum satisfaction was the work that you do well.
f. As a business, that is exactly the kind of assignments that you need to do repeatedly.
g. Strategic Sales Management is discovering your mission and focusing only on those clients where you can fulfill your mission.
For a detailed worksheet of how to develop a "Mission Statement" for your company, click here
Maneesh Konkar is a Consultant is Sales Strategy & Leadership. He actively consults with business & sales leaders. To book him for a consulting session, refer to the right sidebar for details.
Why do I really need a mission for my business?Because otherwise you as a business owner or sales head will keep running after every inquiry that comes your way. And you will be so busy running after multiple leads that you will end up doing "Spray & pray".
What is Spray & Pray?
Spraying the same sales pitch on everyone and praying that someone listens!! Recipe for failure.
It is an insecure business that goes running after every business opportunity out there.
Why is that not such a great idea:
a. As a business you are not good at everything.
b. You only do a few things well.
c. Your happiest customers are those where you did what you do right.
d. The assignments where you botched up are those where you were not following your "mission".
e. The work that gave you maximum satisfaction was the work that you do well.
f. As a business, that is exactly the kind of assignments that you need to do repeatedly.
g. Strategic Sales Management is discovering your mission and focusing only on those clients where you can fulfill your mission.
For a detailed worksheet of how to develop a "Mission Statement" for your company, click here
Maneesh Konkar is a Consultant is Sales Strategy & Leadership. He actively consults with business & sales leaders. To book him for a consulting session, refer to the right sidebar for details.
No comments:
Post a Comment